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Guest Wi-Fi for beach clubs: the signal has to reach the last sunbed.

A beach club has the best marketing moment in hospitality and the worst place to put a router. Day guests will tap Google to get online, regulars can be remembered, and the list fills all season. None of it happens if the signal stops at the bar. So we look at the network before the sign-in page, and build it where it is missing.

On its own, the Café plan. Attached to a resort, a second venue under the resort’s account.

Coverage first

A sign-in page cannot fix a signal that stops at the pool bar

Most guest Wi-Fi companies sell software and leave the network to whoever put it in. On a beach club that is where it goes wrong. Sand, water, a long thin site, a kitchen full of steel, villas at the back, and the one access point screwed to the bar. The page loads at the bar and nowhere else, and the review says the Wi-Fi did not work.

We do the other half as well. Where a club already has coverage, the sign-in page runs on it; forty makes of equipment are supported and one setting changes. Where it does not, we survey the ground, design the network and install it, then the page goes on top. One team, one phone call, and nobody blaming the other supplier when the far end drops out at sunset.

The equipment we run on → · How much Wi-Fi a resort needs →

What a beach club usually needs

Coverage from the entrance to the last sunbed, and the villas behind if there are any.

Two plans: a short, modest one for day guests, a better one for residents and members.

A list that fills every day the club is open, and survives the season.

Limits that hold on a line that is often shared or metered.

Two kinds of guest

The resident and the day guest are on the same beach and should not see the same page

A resort with a beach club has the two hardest cases in guest Wi-Fi side by side. The product treats them as two venues under one account.

Residents

Room number and surname, and nothing else

A guest staying at the resort has already told the front desk who they are. They type their room number and surname, the page checks the live in-house list, and they are on, at resident speeds, until they check out. No email, no form, no consent box. How the room sign-in works →

Day guests

A tap on Google, and now you know them

Somebody who walked in off the beach has never told you anything. They tap Google or Apple, or leave an email, on a page with the club’s own name on it, and they are on the day-guest plan: shorter, slower, and renewable if you choose. That sign-in is where the club’s list comes from.

Regulars

Remembered on the second visit

A phone that signed in last week reconnects without being asked again. The welcome gets warmer rather than more annoying, and the club can tell a first visit from a fifth.

Staff

Their own plan, never competing with the room

Named accounts with proper speed for the card terminal and the tablet at the pass, on a plan the sunbeds cannot touch.

The list

A season’s worth of people who actually came

A beach club’s customers arrive by taxi, pay by card and leave before the sunset it advertised. The till names a card, not a person. The delivery app keeps its customers for itself. The Wi-Fi sign-in is the one moment in the day when a guest volunteers who they are, in exchange for something they want, and it lasts about four seconds.

What goes on the list is checked as it arrives, because we have installed this kind of page in a number of hotels and somewhere between a third and a half of typed addresses were junk. A tap on Google or Apple skips the problem. An email is confirmed before it counts. Nobody is refused the Wi-Fi over a bad address.

Then use it. The reopening date to last year’s guests. The full-moon party to everyone who came in June. The quiet-week offer to the people who have been three times. Automated if you take the add-on, or from your own mailing tool. What Wi-Fi marketing needs from you →

Before

“Wi-Fi password is on the board by the bar”

After

“Welcome back. The sunset session starts at six.”

The promo screen, before sign-in: a photo or short video, a headline, one button. Off by default.

Where you are

Bali, Phuket and Koh Samui have rules, and the club is responsible for them

Guest Wi-Fi means holding personal data about people who came for the afternoon. Indonesia asks for five years of connection records and a notice in Bahasa Indonesia; Thailand asks for ninety days under the Computer Crime Act. Pick the country at setup and both happen on their own. Marketing consent is always its own tick, never a condition of getting online. The country-by-country detail →

Before you ask us

What beach clubs ask us

Does a beach club need hotel software?

No. A beach club on its own runs on the Café plan: guests tap Google or Apple or leave an email, and no front-desk system is involved. A resort that also runs a beach club adds the club as a second venue under the same account, with its own page and its own rules, and its residents keep the room-and-surname sign-in.

What stops the sunbed camper streaming all day?

A time limit and a speed cap, set for the day-visitor plan and enforced by the equipment. Two hours and a modest speed is usual: enough to be useful, not enough to make the sunbed a cinema. Residents on the same network keep their own, more generous plan.

Will the signal reach the far end of the beach?

Not on its own, and no sign-in page fixes that. Coverage across sand, pool, restaurant and villas is a network design job, which is why we look at the network first and install it where it is needed. Where the club already has coverage, we run on it.

Can we show tonight’s sunset session before people sign in?

Yes. The promo screen is a full screen of yours, shown before sign-in: a photo or short video, a headline and one button. Off by default, on for the week you want it.

What happens to the list at the end of the season?

It is still yours. Export it as a spreadsheet, free on every plan, or send the reopening date to everyone who came last year through the automated campaigns or your own mailing tool. A list of people who have actually sat on your sunbeds is the only marketing asset a seasonal business can carry into next year.

Tell us how far the beach is from the bar

How many sunbeds, whether there are rooms behind, and what the Wi-Fi runs on today. That is enough for a straight answer about coverage, the sign-in page and the price.